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Bashkim IsaiCreative Technologist
Bashkim IsaiCreative Technologist

National Living Wage

Campaign page for the UK Government's new minimum wage

Project details

Brief

Inform the public about the new National Living Wage

Strategy

Above-the-line campaign supported with digital delivery

Implementation

Maintainable single-page website

Deliverables

  • livingwage.co.uk

Client

UK Government: Department for Business Innovation & Skills

Agency

ETECTURE @ Ogilvy
Technical Consultant

Markets

  • United Kingdom

Audience

  1. 25+ years olds
  2. Family businesses

Lifespan

27 November 2015

Key technologies

  • PHP
  • WordPress
  • HTML5
  • CSS3

Campaign

Communications

The National Living Wage campaign was formed to communicate the UK government's increase in the minimum wage from £6.70/hour to £7.20/hour.

Artefacts

Design implementation

The design of the site was kept minimalist to ensure it was compliant with government regulations and worked on a variety of devices.

Collaborators

  • Bashkim Isai
    Technical Consultant
  • Jana Geary
    Programme Director
  • Natalie Young
    Account Management
  • Anshula Bichu
    Account Management
  • Naomi Seah
    Graphic Designer