Trop50 Resolution Rescue
Tweets to #ResolutionRescue are dynamically generated into personalised motivational videos
Raise awareness of the new Trop50 orange juice during winter when orange juice sales are at their lowest
Generate a personalised video encouraging people to stick to their New Years Resolutions
A video-generating system which scrapes tweets and generates
Agency Republic as
- Morning commuters
Tweet to enter
Users tweet with the hashtag #ResolutionRescue, which is picked up via the Twitter Streaming API.
The tweet enters a moderation queue and classified into a category (e.g.: see labels below).
If approved, a video is automatically generated including the users' original tweet, their profile picture, a motivational message and a short animation encouraging the recipient to stick to their New Years Resolution.
The video is uploaded to YouTube and an automated tweet is sent to the user with the video embedded in to the tweet.
At the end of the day, 50 random winners are selected by the system to win prizes encouraging the user to stick to their resolution.
Executive Creative Director
Senior Project Manager
Head of Technology
Design & Creative
Head of Design
Senior Creative Technologist