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Like Ralph

Ralph doesn't want to be a video-game villain anymore, so how do you encourage people to 'Like Ralph'?

Project details

Brief

Promote Disney's new film Wreck–It Ralph on social media channels

Strategy

Prize giveaway through a lucky-dip game mechanic allowing people who Like Ralph to win Disney Merchandise

Implementation

A Facebook application which allowed people to smash a brick to win a prize

Deliverables

  • Facebook App (decommissioned)

Client

Disney

Agency

Agency Republic
Creative Technologist

Markets

  • Belgium
  • France
  • Netherlands
  • United Kingdom

Audience

  1. Children (13+)

Lifespan

Launch: 22 May 2011
Retired: 01 November 2011

Outcomes

  • 1.3M people Liked Ralph
  • 16,422 bricks were wrecked

Key technologies

  • Node.JS
  • WebSockets
  • HTML5 Canvas
  • JavaScript

Artefacts

Facebook page

Ralph doesn't want to be a video-game villain anymore, he wants you to like him. So Agency Republic created Like Ralph: to get Ralph some new friends.

Game board

Select a brick to wreck - but you have to be quick, other people are wrecking bricks in real-time right in front of you!

Prizes

Some lucky visitors found prizes hidden behind the brick they wrecked.

Collaborators