JD Track Mat Dock

JD Track Mat Dock logo

A Jack Daniel's barrel is converted into a music player

Tangible tunes

To help Jack Daniel's celebrate bands returning to their hometown for an unforgettable gig, Agency Republic designed and produced the JD Track Mat Dock.

Made from a mini Jack Daniel's barrel, the dock jams the band's tunes when you insert a track mat into the dock.

Jack Daniel's will give away a Track Mat Dock to a lucky reader of Shortlist magazine.

The JD Track Mat Dock


The track mats are insert into the side of the JD track mat dock which then plays the band's song.

Interacting with the dock

Great Bands

The JD track mat dock formed part of the JD track mat campaign where over 1000 drink mats were distributed around the UK. With these mats you can download music from local bands to your phone.

The first three featured bands:

Front design of the available Track Mats


For more information on the JD track mats campaign, see JD Roots.

Rear design of the available Track Mats