IHG Where Would You Go?

IHG Where Would You Go? logo

Making IHG famous by giving away free nights at any one of their 4,700 hotels across the world

Free nights campaign

To increase the number of memberships, InterContinental Hotels Group (IHG) gave away one of 1000 free nights at any one of their hotels worldwide.

There are two ways to enter the competition - online and at special events around Europe.

Entrants could enter their details on the IHG microsite for their chance to enter the competition.

Once details were provided, 1000 random winners were chosen at the end of the campaign.

IHG Where would you go

Physical installation

Installations were setup at three major train stations in Europe: St. Pancras in London, Gare du Nord in Paris and Hauptbahnhof in Berlin.

These installations were fitted with iPads, allowing members of the public to enter their details without the need for internet access.

At the end of the day, the details would be synchronised to the main server via a REST-ful interface.

User Interaction

Whilst filling in the competition entry form, users could select their dream location which showed how many IHG hotels were located at that location.

IHG Where would you go

Development & QA

Bashkim Isai
Project Technical Lead

Charlie Francis
Front-end Developer

Quality Assurance

Alex Skeith
Quality Assurance Manager

Project management

Frank Camilleri
Project Manager

Account management

Marcus de Pfeiffer-Key
Account Manager

Mathew Hanson
Account Executive