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IHG Business Advantage

Content hub and sales portal for a UK-based hotel account system

Project details

Brief

Redesign IHG Business Advantage to a new style guide and increase media possibilities

Strategy

Implement a modern website design with a strong blog presence for fresh content

Implementation

WordPress back-end with a clean hand-made front-end

Deliverables

  • businessadvantage.ihg.com

Client

InterContinental Hotels Group

Agency

Hogarth & Ogilvy
Technical Lead

Markets

  • United Kingdom

Audience

  1. Business travellers
  2. Finance managers

Lifespan

14 January 2018

Key technologies

  • PHP
  • WordPress
  • HTML5
  • CSS3

Artefacts

Homepage

Designed to show the branding and describe the main product benefits to the audience.

Collaborators

  • Bashkim Isai
    Technical Lead
  • Steven Lee
    Integrated Project Manager
  • Kerry Lee
    Visual Designer
  • Geoff Turner
    Art Director
  • Victoria Hart
    Copywriter