Huawei Run Impossible
Promote the launch of the Huawei Watch 2 with a fun run in two European cities
Project details
Brief
Create excitement around the launch of the Huawei Watch 2
Strategy
Allow health and fitness influencers, press and selected few try the Huawei Watch 2 on a run
Implementation
Sign-up form for a chance to win a place in the #runimpossible event in Madrid and Milan
Deliverables
- runimpossible.com
Client
Huawei
Agency
Hogarth & Ogilvy
Technical Lead
Markets
- Italy
- Spain
Audience
- Health and fitness influencers
- Invited press
Lifespan
Launch: 01 March 2017
Retired: 01 August 2017
Key technologies
Node.JS
Metalsmith
HTML5
CSS3
Campaign
Milan
Campaign video of the #runimpossible event in Milan, Italy.
Madrid
Campaign video of the #runimpossible event in Madrid, Spain.
Artefacts
Homepage
The campaign was presented in English to make it available for a wide audience, and so that it could be used for the 2017 Mobile World Congress in Barcelona, Spain.
Italian language site
The content of the website was structured in JSON files to allow for easy translation into multiple languages through our translation department.
Spanish language site
Run Impossible gave people the freedom to explore places usually inaccessible to runners.
Collaborators
- Bashkim Isai
Technical Lead - Tim Scully
Front-end Developer - Danielle Mordini
Translation - Valentina Tottone
Translation - Craig Mullins
Project Manager - Grant Jenkins
Client Services - Malin Sonesson
Client Services - Asif Khan
Campaign Designer