Huawei #runimpossible

Promote the launch of the Huawei Watch 2 with a fun run in two European cities

Brief

Create excitement around the launch of the Huawei Watch 2

Strategy

Allow health and fitness influencers, press and selected few try the Huawei Watch 2 on a run

Implementation

Sign-up form for a chance to win a place in the #runimpossible event in Madrid and Milan

Deliverables

  • runimpossible.com

Decommissioned

Agency

Hogarth & Ogilvy
Technical Lead

Markets

  • Italy
  • Spain

Audience

  1. Health and fitness influencers
  2. Invited press

Lifespan

to

Key Technologies

  • Node.JS Node.JS
  • Metalsmith Metalsmith
  • HTML5 HTML5
  • CSS3 CSS3

Campaign

Milan

Campaign video of the #runimpossible event in Milan, Italy.

Madrid

Campaign video of the #runimpossible event in Madrid, Spain.

Artefacts

Homepage

Campaign homepage

Run Impossible English Homepage

Translations

Campaign homepage translated into Italian.

Run Impossible Italian Homepage

Collaborators

  • Bashkim Isai
    Technical Lead
  • Tim Scully
    Front-end Developer
  • Danielle Mordini
    Translation
  • Valentina Tottone
    Translation
  • Craig Mullins
    Project Manager
  • Grant Jenkins
    Client Services
  • Malin Sonesson
    Client Services
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