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Huawei Run Impossible

Promote the launch of the Huawei Watch 2 with a fun run in two European cities

Project details

Brief

Create excitement around the launch of the Huawei Watch 2

Strategy

Allow health and fitness influencers, press and selected few try the Huawei Watch 2 on a run

Implementation

Sign-up form for a chance to win a place in the #runimpossible event in Madrid and Milan

Deliverables

  • runimpossible.com

Client

Huawei

Agency

Hogarth & Ogilvy
Technical Lead

Markets

  • Italy
  • Spain

Audience

  1. Health and fitness influencers
  2. Invited press

Lifespan

Launch: 01 March 2017
Retired: 01 August 2017

Key technologies

  • Node.JS
  • Metalsmith
  • HTML5
  • CSS3

Campaign

Milan

Campaign video of the #runimpossible event in Milan, Italy.

Madrid

Campaign video of the #runimpossible event in Madrid, Spain.

Artefacts

Homepage

The campaign was presented in English to make it available for a wide audience, and so that it could be used for the 2017 Mobile World Congress in Barcelona, Spain.

Italian language site

The content of the website was structured in JSON files to allow for easy translation into multiple languages through our translation department.

Spanish language site

Run Impossible gave people the freedom to explore places usually inaccessible to runners.

Collaborators

  • Bashkim Isai
    Technical Lead
  • Tim Scully
    Front-end Developer
  • Danielle Mordini
    Translation
  • Valentina Tottone
    Translation
  • Craig Mullins
    Project Manager
  • Grant Jenkins
    Client Services
  • Malin Sonesson
    Client Services
  • Asif Khan
    Campaign Designer