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Fire Eater

Multi-lingual website for the launch of a new alcoholic beverage

Project details

Brief

Develop a website for the new Early Times alcoholic beverage

Strategy

A multi-lingual website with content separated back-end

Implementation

Laravel back-end with HTML5 front-end

Deliverables

  • fireeater.com

Client

Brown-Forman

Agency

Critical Mass
Senior Creative Technologist

Markets

  • United Kingdom
  • Poland

Audience

  1. 25-30-year-olds

Lifespan

30 March 2014

Key technologies

  • PHP
  • Laravel
  • HTML5
  • CSS3

Campaign

Concept video

Feel the spirit of Fire Eater. This concept video was designed as a teaser to the launch of the alcoholic beverage.

Artefacts

Are you old enough?

For legal reasons, visitors are first required to verify their age and country of residency to continue.

The details are then verified against an API to ensure the user is legally able to view the website.

Step right up

The Fire Eater homepage is designed to engage the user with the aesthetics of the brand.

Collaborators