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BT Sport Business

Restructure and redesign of the BT Sport for Business website

Project details

Brief

Support existing and encourage signup of new BT Sport Business customers

Strategy

Content managed website with pricing and up-to-date fixture information

Implementation

A WordPress website with strong visual imagery

Deliverables

  • Website

Client

BT Group PLC

Agency

OgilvyOne WorldWide
Senior Developer

Markets

  • United Kingdom

Audience

  1. Publicans
  2. Bar & hotel managers
  3. CORCA club managers

Lifespan

08 August 2014

Key technologies

  • PHP
  • WordPress
  • HTML5
  • CSS3

Artefacts

BT Sport proposition

After launching in 2013, BT Sport was looking for a way to better support existing customers and encourage new businesses to show sports in their establishment.

Fixtures

The back-end of the website allows administrators to keep an up-to-date table of fixtures which can be filtered to suit the needs of the consumer.

This page ranked highly with search engines due to its structured data and visually appealing user interface.

Collaborators

  • Bashkim Isai
    Senior Developer
  • John Streit
    Chief Technical Officer
  • Daniel Tanner
    Front-end Developer
  • Cleber Zerrenner
    Visual Designer
  • Martin Bui
    Senior UX Architect
  • Dale Kneen
    Content Strategist
  • Charles Nartey
    Programme Director
  • Michael Ozard
    Senior Digital Producer
  • Daniel Grant
    Account Manager
  • Alex Skeith
    Senior Quality Assurance