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Chet Atkins All Wah

A Wah‑wah pedal built into a Chuck Taylor All Star to make it even more Rock 'n Roll

Project details

Brief

"Do something amazing with a pair of Chuck Taylor All Stars: no rules, no guidelines, no limits"

Strategy

Make the Chucks even more Rock 'n Roll by building-in a Wah-wah pedal

Implementation

A flex sensor acts as Wah-wah pedal for the Chuck Taylor sneakers

Deliverables

  • Design installation

Client

Converse, as part of the Creative Social #cscannes hack-a-chuck competition

Agency

Agency Republic
Senior Creative Technologist

Markets

  • United Kingdom (primary)
  • Global (secondary)

Audience

  1. Garage/rock music fans

Lifespan

14 June 2013

Outcomes

  • The winner out of 30+ creative agencies from around the world
  • Winner of the prestigious Golden Chuck Award at the 2013 Cannes Lions Festival

Key technologies

  • Arduino
  • Electronics

Campaign

Competition submission

Creative Social, in collaboration with Converse and Google+, ran the Hack-a-chuck competition to inspire digital agencies around the world to create an inspiration product using a Converse sneaker.

Agency Republic created the Chet Atkins All Wah, a guitar Wah-wah pedal build into the sole of a Converse Chuck Taylor All Star.

Artefacts

In Development

Bashkim Isai (foreground), Chris Rosser (background) and Tom Cole (centre) test the internal electronics of the Chet Atkins All Wah.

How did we make it?

Read the development story on the Creative Social blog by Agency Republic's Executive Creative Director, Al Campbell.

Rock on

Pete Boakes from the London band Young Astronaut playing his electric guitar with the Chet Atkins All Wah.

Exhibitions

  1. Hoxton Gallery
    London, United Kingdom

    25 November 2013

Accolades

Creative Social

#cscannes hack-a-chuck competition

June 2013

  1. gold

    First place

Collaborators